Healthfulicious, Inc. grew out of owner Claire Metzger's personal quest for a cookie that would fit the requirements of her diabetic diet. She was dismayed to find that available sugar-free cookies either didn't taste good or were laden with artificial ingredients.

Claire began experimenting to create her own cookie recipes that would offer all the taste of regular cookies but with less sugar, fat, carbohydrates, cholesterol and calories. After much research and lots of trial and error, she created sugar, chocolate, oatmeal, peanut butter, lemon and chocolate chip cookies that were loaded with flavor but light on everything else.